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I'm a Virtual CFO, i.e. a strategic advisor and right-hand-man for your business finances.
I've been advising entrepreneurs in Australia, the US, Canada, the UK, Europe and Asia for over a decade on how to grow their profits and understand their numbers.
“Went from the red to the black in 2017 with your help. Ended the year with $100k profit. :)”
“Working with Ben McAdam as our virtual CFO was a highly educational and mountain-moving experience for our business.
Before working with Ben we were worried that our product margin was not sufficient enough to grow and maintain our business in the coming years. We had been operating with a decent understanding of our numbers but didn’t have a complete grasp of profit per product in our line. As a clothing brand we have many SKUs that all have varying costs and we didn’t have a good system for determining the exact costing on a per-product basis.
With Ben’s guidance we were able to hone in our product costing and get a clear understanding of what our most profitable products are and which products to focus on that will drive the biggest bottom line growth. Ben also showed a very attainable path to growing our business year over year and how we can use our business to achieve the personal financial freedom we intended for when we started Tradlands.
Working with Ben was a valuable and enriching experience. Ben is very knowledgeable when speaking about business financials and was able to clearly relay information to us that will help us grow our business in the months and years to come. If we hadn’t spoken to Ben we would still be worried about our business numbers and not know what to do to improve our situation. After working with Ben we are more at ease with our current situation and look forward to using his consulting to grow our business in the future.”
“As a creative, I’ve never been enthralled by accounting but as a business owner, I knew I needed to understand my numbers to build a successful business. Ben helped me understand my numbers (especially where I was going wrong) and built a roadmap to grow.
One thing I really appreciated was his non-judgemental and friendly attitude. I was a bit nervous before our first call but he was so approachable and patient, I quickly felt comfortable.
I found the experience overall very positive — I now have concrete steps to improve my business as well as a higher-level understanding of where it should go. I would recommend him for business owners who need advice and a deeper understanding of their finances.”
“Being the Co-founder of my Business, with no formal business training, has had its fair share of challenges. My Roadmapping sessions with Ben really helped me turn my goals into hard numbers with actionable advice on how to achieve them.
I really felt that Ben looked at the whole picture and was able to figure out how my business worked to give me genuine advice that will benefit the business long term. Having someone actually walk through the numbers with me really helped me understand where my strengths and weaknesses are, as well as how much I should be spending on growth initiatives.
I feel very lucky to have had Ben as a resource. He is very knowledgeable and really easy to talk to which made the strategy sessions super enjoyable. I’ll be looking forward to touching base with him on a monthly basis for the next little while.”
“Before asking for Ben’s help, I was extremely stressed trying to grow my business. Being the first business I have owned, I was lacking the knowledge needed to confidently work in the business and for it. I was spending a lot of time being busy and not steadily growing.
Ben was able to direct me onto the right path to start sustainably growing my business and clientele. Not only helping me understand cash flow projections, but Ben also helped me get my head around marketing and advertising.
Ben has got me to start thinking like a business owner and manage my time more wisely. He has given me the confidence to continue on this path and generate maintainable profits. I am very grateful for the time he spent with me on the phone and answering my emails so quickly.”
“I’ve always understood how to read a P&L and Balance sheet, but found difficulty to organize these reports to harness the numbers for tangible, actionable information.
I got in touch with Ben to attain some clarification as to how to better utilize our reports in measuring business trends and decisions and to better understand how a broker/potential buyer might review them.
Ben clearly explained the concepts we discussed and answered any questions I had along the way.
I now have a much better understanding of how to organize our business numbers for more clarity and toward making more informed business decisions. I have more insights into those things which a potential buyer might ask while conducting due diligence.”
“Ben really helped me identify the areas of my business that I needed to focus on in a way that was methodical, efficient, and fast.
I quickly understood where I should be focusing and how to fix the revenue problems I was having. I would absolutely recommend Ben for my friends and peers!”
“Before I spoke to Ben, I felt uncertain about my budgeting, and marketing spend.
On the call, Ben gave me great advice including metrics to base my budgeting off of.
Now I’m feeling more confident about what next steps to take with my business.”
“I have been running two businesses over the last two years and with my time divided, some business housekeeping items have been slipping. It felt overwhelming to prioritize tasks.
In our sessions, Ben did a great job asking questions and taking notes. He laid out what we discussed which made prioritizing easier. He also made suggestions to add a couple things to my existing reports that I hadn’t thought of before, which will be valuable for us to see.
I have more specific financial targets and clear actionable items after our time together.”
Hidden Profits Analysis: A screen recording of my analysis of your numbers, including tips for improvement as well as an explanation of my process that you can follow yourself each month. Learn more
Group Training: An initial strategy session 1-on-1 with me, followed by a 3-month course to rapidly improve the profitability of all areas of your business, including weekly Q&A calls and more. Learn more
Roadmap: Intensive strategy session to turn your goals into a concrete plan and KPIs, and turn around the biggest roadblocks in your business. To see if we're a fit, book a free call.
Ongoing support: A variety of fixed-fee monthly support packages, including a monthly consult and unlimited email support. To see if we're a fit, book a free call.
Not sure what works best for you? Book a free call and we can chat about your current challenges: