Learn how you can dramatically improve your profits, using your numbers


Hi, I’m Ben McAdam. I’m a virtual CFO.

My specialty is helping you understand the key numbers in your business, and use those numbers to achieve your business goals, whether that’s growth, lifestyle, a big exit, or making a meaningful impact.

If you’re reading this, then you might be feeling like there are some things about your numbers that you don’t know. And you’re worried about what could go wrong because of that.

I’m really glad you’re here, because you’re right: if you don’t understand your numbers, then it’s hard to make the right decisions about your business, you might take on a new hire that you can’t afford, or price too low, and that can be catastrophic for your business.

The opposite is true, of course. If you do understand your numbers, then you can make higher quality decisions for your business, avoid the pitfalls, and have more peace of mind.

Let me tell you about one of my clients, Larissa.

Larissa is fantastic at the creative work in her web design agency, so both her revenue and team size were growing. She didn’t like dealing with the numbers and found them boring, so she avoided them.

One day she crossed my path and realised that her lack of understanding about the numbers was holding her business back. That the business had been going nowhere, like a mouse in a wheel.

So despite being a little nervous and feeling a little guilty at neglecting the numbers for so long, she jumped on a call with me.

I helped her to understand the important numbers in her business, and showed her the less-important numbers that she doesn’t have to worry about, and we put together a concrete growth plan for her business.

She was really happy with the call, you can check out her testimonial at the bottom of this page.

I’d love to help you understand the numbers and get clarity and peace of mind.

Click the button below to book a free 30-minute call with me, to see if we’re a good fit.

“As a creative, I’ve never been enthralled by accounting but as a business owner, I knew I needed to understand my numbers to build a successful business. Ben helped me understand my numbers (especially where I was going wrong) and built a roadmap to grow.

One thing I really appreciated was his non-judgemental and friendly attitude. I was a bit nervous before our first call but he was so approachable and patient, I quickly felt comfortable.

I found the experience overall very positive — I now have concrete steps to improve my business as well as a higher-level understanding of where it should go. I would recommend him for business owners who need advice and a deeper understanding of their finances.”


Larissa Pickens
Founder and Creative Director
Float Design